Go back
16 January 2023
Roust presents Russian Standard Platinum Luxury Edition in the ultra-premium segment
Roust Corporation announces expansion of the Russian Standard portfolio and launch Russian Standard Platinum Luxury Edition vodka in the of ultra-premium segment of the Russian vodka market.
Russian Standard Platinum Luxury Edition is the embodiment of absolute luxury. The bottle is decorated with metallized glass in combination with Russian Standard pattern made using the state-of-the art 360⁰ laser engraving technology. Advanced bottle decoration technologies combined with a new, extremely soft and refined recipe makes the Russian Standard Platinum Luxury Edition a true masterpiece of vodka art.
The launch of the new product will strengthen the company's position in the growing Premium+ vodka segment.
Russian Standard Platinum Luxury Edition is already available in federal and local retail chains.
The launch of the new product will strengthen the company's position in the growing Premium+ vodka segment.
Russian Standard Platinum Luxury Edition is already available in federal and local retail chains.